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“We’re confident that the local pricing changes will boost our creator’s growth and revenue long-term,” Minton told Kotaku Australia in a statement. “Creators will not receive revenue adjustment payments in any month that they outperform their baseline earnings,” Twitch adds. Creators will be able to check their Channel Analytics dashboard to see whether their channel qualifies. Hours broadcast must be live (reruns do not count).Creator must live stream a minimum of 5 hours creators will be asked to stream no more than 200 hours per month if they normally stream this much.Creator must stream 85% of their baseline hours to remain eligible.However, affected Twitch creators must do the following to receive payments:
Twitch sub gift full#
Here’s the full breakdown:Īs long as 20 percent of a streamer’s subscription revenue is impacted, they will be eligible for the payments. (In this case, the month of the price change will be July.)Īfter three months, Twitch will pay out 75 percent, then 50 percent, and finally 25 percent of sub revenue. The new pricing will go live in Australia “within the next week”, according to Twitch.įor creators impacted by the change, Twitch has promised to guarantee 100 percent of “all eligible creator’s recurring, Community Gifting, Single Gift, Multi-month and Prime sub revenue for three calendar months, including the month of the price change after they may be impacted by the price changes”. “Since launching in May, we’ve seen viewers gifting five times more subs, and more creators are earning sub revenue-we’re eager to replicate these results down under.” “The response to our local sub pricing in Mexico and Turkey has blown us away,” Minton said. Mike Minton, Twitch’s vice president of monetisation, told Kotaku Australia that the changes followed feedback that it was too expensive for viewers to support their favourite streamers, and that Twitch would guarantee revenue for creators for 12 months after the new subscription pricing is in place. Twitch’s argument behind the changes is that a lower entry cost will result in more subscriptions for creators, covering the drop in revenue from tier 1 subscriptions today. The cost of tier 1 subs in Malaysia has dramatically decreased (from $MYR20.99 to $MYR7.99), and many countries like Taiwan, Sri Lanka, Singapore, the Philippines, Mongolia, Maldives, Indonesia, China, Cambodia and other places have had tier 1 sub costs halved or more. It’s not the biggest drop following Twitch’s global review. In Australia, the entry-level subscription will now cost $7.99 (down from $8.99), while New Zealanders will now pay $NZ7.99 (down from $NZ9.99). Australia and New Zealand are just two of the many countries where the cost for tier 1 subscriptions are being lowered.
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